What tools can be used to optimize conversion rates and understand user interactions?

Neil Patel recommends using tools like Crazy Egg to analyze how visitors interact with your website. These analytics tools reveal where users engage, where they get stuck, and where they don't interact, providing crucial insights for conversion rate optimization (CRO). With Crazy Egg's WYSIWYG editor, marketers can easily run A/B tests without complex technical knowledge. Patel also emphasizes the importance of multi-touch attribution in today's digital environment, particularly with video content which helps build brand awareness and generate long-term sales while improving search visibility on platforms like Google.