What makes Bobbie formula different from other baby formulas on the market?

Bobbie approaches infant formula as food rather than a medical solution. Laura Modi emphasizes using natural ingredients without palm oil or corn syrup, opting instead for natural milk sugar. The company focuses on ingredients they would choose to consume themselves, avoiding questionable additives common in other formulas. Bobbie also ensures their ingredients are scientifically proven effective, rather than including random ingredients with unsubstantiated benefits. This ingredient philosophy has helped Bobbie create a playbook that may enable more companies to enter the infant formula space with better standards.