What are the most important elements to optimize on your LinkedIn profile?

According to LinkedIn Profile Strategy Expert Natasha Vilaseca, there are two critical elements to optimize on your LinkedIn profile. First, create a personalized URL by removing random numbers and letters, ideally using your name. This can be done through the edit URL feature in the top right corner of your profile. Second, ensure you have a professional headshot and banner image. A clear, high-quality profile photo with a white background increases your profile visibility by up to 21 times and makes you 30 times more likely to receive messages compared to profiles without photos. These simple optimizations make you appear more professional and significantly improve your networking effectiveness.