How are social media companies fighting against online protections for children despite promising not to?

Social media companies have found a loophole by paying lobbyists to file lawsuits on their behalf. This is evident in Maryland where NetChoice, a lobbying group representing Meta, X, Snap, and Google, filed a suit against the state's Kids Code that limits data collection on minors and requires prioritizing children's well-being over commercial interests. What makes this particularly significant is that it comes just months after Meta explicitly promised not to fight such policies in court. By working through lobbying groups, companies can oppose child safety regulations while maintaining plausible deniability, effectively circumventing their public commitments to safeguard children on their platforms.