What is more important in content marketing: quality or quantity?

In content marketing, both quality and quantity matter, but they serve different purposes. Quality content is a key to success, but it's the end point, not the start. Quality takes practice and develops over time through audience engagement and consistent creation. Quantity, on the other hand, creates more opportunities for visibility in today's competitive market. The ideal approach is to produce content as frequently as possible without sacrificing too much quality, gradually increasing volume while building skills. Remember that quality is subjective—what matters most is delivering value to your audience consistently.