Managing Business Strategies and Innovation Processes

In this insightful segment on managing innovation processes, Deborah Dougherty emphasizes the importance of aligning business strategies with innovation efforts. She outlines how effective business managers can bridge the gap between new product development and market opportunities, ensuring long-term profitability. Understand the critical components of new business development and how they facilitate the introduction of groundbreaking products. By adopting an integrated approach to innovation management, companies can not only remain competitive but also enhance their revenue streams, learning key strategies on how to manage a business effectively.