How did Satish Kumar build Milky Mist into a 2000 crore company?

Satish Kumar built Milky Mist into a 2000 crore company by identifying a gap in the market and transforming a commodity (milk) into value-added branded products, thus avoiding price wars with competitors. He established trust with farmers through collaboration rather than exploitation, helping them deliver maximum value while increasing his own profit margins - embodying conscious capitalism principles. Additionally, he created a robust logistics supply chain and prioritized quality control by bringing critical operations in-house rather than outsourcing them. While this approach meant higher initial costs, it provided greater control over quality and efficiency, ultimately paying significant dividends and enabling the company to achieve remarkable growth in the competitive dairy industry.