What is Bobi and what motivated Laura Modi to create it?
Bobi is the first and only USDA certified organic baby formula manufactured in the United States. Founded in 2018, it was named after Laura Modi's daughter's word for bottle. Modi, who previously worked at Google and Airbnb, was motivated to create Bobi after realizing that existing baby formulas contained ingredients she wouldn't feed to her own child. As CEO and founder, Modi's mission is to support families and make the world a healthier place for children by redefining health standards in the multi-billion dollar baby food industry. Her entrepreneurial background and personal experience as a mother drove her to develop a formula with higher nutritional standards than what was available in stores.
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Laura Modi: Redefining Baby Food Standards with Bobi
NBC News·8 months ago
Answered in this video
What inspired Laura Modi to start her baby formula company Bobbie?
How can we address the damaging stigma around women who don't breastfeed and support their choices for their babies?
What are the current nutritional standards for baby formula and when were they last updated?
What are the key ingredients that Laura Modi believes should not be included in baby formula?
What principles does Laura Modi follow as a business leader to impact the baby food industry and support families?
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