What inspired Laura Modi to start a baby formula company?

Laura Modi's journey into creating a baby formula company stemmed from her personal struggles with breastfeeding. Despite her strong desire to breastfeed—viewing it as 'liquid gold' that was 'personal and dynamic and magical'—she developed mastitis, a common infection that prevented her from continuing. This forced her to turn to formula when she couldn't breastfeed as planned. This deeply personal experience revealed a gap between the ideal of breastfeeding that's often put on a pedestal and the reality that not everyone can do it. Her struggle led to a passionate mission to create better formula options for parents who find themselves in similar situations, transforming her personal challenge into an entrepreneurial purpose.