What happens when an aircraft lands in gusty crosswind conditions?

In gusty and windy conditions, pilots must modify standard landing procedures. Typically, when landing, pilots cross the threshold, pull the throttles, and begin to flare the aircraft before touchdown. However, during crosswinds, pilots apply cross-control techniques by keeping the upwind wing down to prevent drifting - visible in the video where the right wing is lowered. The aircraft in this instance appears to have landed without executing a proper flare, which is unusual. A flare is normally part of the landing sequence to smoothly transition from descent to touchdown. This modification of landing technique is a necessary adaptation to maintain control when dealing with strong crosswinds, though the particular landing discussed seems to have missed this critical step.