How did Eventbrite navigate venture capital challenges during the economic downturn of 2008-2009?

Eventbrite initially bootstrapped for two years, focusing on building a customer-centric business. When the market collapsed in late 2008, Kevin and Julia Hartz faced rejection from nearly every venture capital firm in Silicon Valley. Instead of giving up, they took a small bridge loan and doubled down on their customer-focused approach. This strategy proved successful as their business flourished in 2009 while many capital-bloated competitors failed. Their perseverance ultimately attracted Sequoia Capital, which invested $6.5 million led by Roelof Botha, validating their sustainable growth model.