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How do capital and customers differ in their importance to a startup?

According to Kevin Hartz, customers provide the most nutritious sustenance for startups, while capital is like sugar - it gives a quick energy burst but doesn't sustain the business long-term. At Eventbrite, they initially bootstrapped for two years focused on customer-centricity, which helped them build a solid foundation. When markets collapsed in 2008-2009, companies bloated with capital failed, while Eventbrite thrived by being capital efficient and customer-focused. This approach ultimately attracted investment from Sequoia Capital when they were in a position of strength rather than desperation.

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56:13

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Kevin Hartz on Bootstrap Funding vs. Venture Capital for Startups

Stanford eCorner·6 months ago

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01:54

How did Eventbrite manage to grow during the economic downturn of 2008-2009 despite struggling to raise venture capital?

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