What role does company culture and values play in attracting talent and building relationships with customers?

According to Jeff Weiner, company culture and values are increasingly important in attracting talent, particularly among millennials who are more driven by purpose than traditional motivators like compensation or titles. The culture of an organization isn't just about results but how those results are achieved. This purpose-driven approach creates a sense of belonging and meaning for employees. Weiner notes this extends beyond employees to customers, who now have transparent views into company operations through social media. Customers increasingly make purchasing decisions based not just on product quality, but on what companies stand for and how they conduct business. This makes clearly defined values and culture essential for building relationships with all key constituents in a company's ecosystem.