How can political leaders effectively engage disengaged voters?

According to Jason Johnson, the key opportunity lies in reaching people who have tuned out or become disillusioned with politics. Rather than continuing information warfare that only resonates in existing silos, leaders need to break through the noise by connecting government policies to people's everyday lives. Johnson emphasizes communicating concrete impacts: explaining how funding cuts affect tangible services like grandma's free meals or children's ability to attend school. These real-life consequences resonate with citizens regardless of their political engagement level. By highlighting how policy decisions directly impact daily life, leaders can break through indifference and reconnect with voters waiting for someone to cut through the nonsense.