Jason Fried Discusses Crowdfunding for Startups

In this enlightening session, Jason Fried, co-founder of Basecamp and 37signals, delves into the world of crowdfunding, particularly focusing on platforms like Kickstarter and Indiegogo for startups. He shares invaluable insights on how to leverage crowdfunding to maintain complete control over your equity while also engaging directly with potential customers. Fried emphasizes the importance of iterating on a product and understanding long-term investment strategies that truly resonate with target audiences. This talk serves as an essential guide for entrepreneurs looking to navigate the startup landscape with innovative funding approaches and practical advice.