Logo
FinalLayer badge

How does happiness affect problem-solving and creative thinking?

According to Don Norman, when people are happy, their brains process information differently, making them more creative problem solvers. Psychologist Alice Ison demonstrated this in an experiment where students who received candy (making them slightly happier) were able to solve a challenging string-tying problem, while anxious students could not. Happiness triggers dopamine release in the prefrontal lobes, promoting breadth-first processing and out-of-the-box thinking. This enables more creative solutions and lateral thinking - the principle behind brainstorming sessions. Meanwhile, anxiety and fear cause depth-first processing, which helps with focus and meeting deadlines but limits creative thinking. This explains why pleasant experiences in design not only feel better but actually function better.

LogoClipped by keshav with FinalLayer

People also ask

don norman emotional design principles
design of everyday things happiness psychology
user experience design emotional impact
behavioral design and human wellbeing
cognitive psychology in product design

TRANSCRIPT

Load full transcript

Transcript available and will appear here
Not in clip
0
thumbnail
12:41

From

The Influence of Happiness on Design: Insights by Don Norman

TED·8 months ago

Answered in this video

thumbnail
00:24

What is the reflective level of design in the context of emotion?

Discover the right B-roll for your videos

Logo

Search for any video clip

Experience AI search that understands context and presents you with relevant video clips.

Try Finallayer for free