Why does image matter in politics according to Ben Shapiro?

According to Ben Shapiro, the image projected by government departments has significant cultural impact. He emphasizes that 'when it comes to getting things done, the image of the thing matters an awful, awful lot.' This understanding has been leveraged by Democrats historically to shape public perception and advance their agendas. Shapiro suggests that how a department presents itself influences cultural beliefs and subsequently affects political outcomes. This cyclical relationship between image, culture, and politics demonstrates why strategic messaging is crucial for political effectiveness.