How do military recruitment advertisements featuring diverse families impact recruitment dynamics?

According to Ben Shapiro, military recruitment ads that showcase diverse representations, specifically those featuring lesbian families, significantly influence who is attracted to military service. This point, which Shapiro notes has been raised by many on the 'MAGA right,' suggests that the Department of Defense's choice of imagery in advertisements directly impacts the demographic profile of military recruits. When the Defense Department creates ads featuring diverse family structures, it shapes public perception of the military and ultimately determines who views military service as a viable career path. The imagery chosen for recruitment materials serves as a cultural signal that affects who feels welcome in military institutions.