Why does AI matter for branding and design agencies?

AI matters for branding and design agencies because it enhances both the creative and strategic aspects of the field. It provides tools that support creativity by generating design ideas, suggesting color schemes, and creating initial drafts of logos or graphics that serve as inspiration, saving designers significant time in the ideation process. Beyond creativity enhancement, AI streamlines workflow by managing project timelines, allocating resources, and tracking progress. This ensures projects stay on schedule and within budget, ultimately improving efficiency and profitability for agencies. Rather than replacing designers, AI serves as a valuable assistant that optimizes the creative process while handling administrative tasks.