What are the high financial stakes and business implications facing the UFC after losing major stars like Ronda Rousey?

The UFC faces enormous financial pressure with $4 billion in valuation at stake, particularly after losing major draw Ronda Rousey. This creates significant business challenges as the organization must find new stars to maintain revenue streams and fan engagement. The loss of marquee fighters like Rousey represents more than just sporting talent - it's about losing proven pay-per-view draws who generate massive revenue. The UFC's business model heavily depends on having compelling personalities and storylines that capture mainstream attention beyond just hardcore MMA fans. This situation forces the UFC to carefully manage remaining stars like Conor McGregor and Khabib Nurmagomedov, while also developing new talent that can fill the entertainment and financial void left by departed superstars.