What concerns does Joe Rogan have about current MMA matchmaking decisions and their underlying motivations?

Joe Rogan expresses significant frustration with how MMA fights are currently being arranged, particularly criticizing that promoters prioritize ticket sales ("selling paper") over creating genuinely exciting matchups that fans want to see. He believes the promotional tactics focus more on commercial success than on delivering meaningful competitions between top-ranked contenders. Rogan's critique highlights a fundamental tension in combat sports between business interests and fan satisfaction. His commentary reflects the perspective of dedicated MMA enthusiasts who prefer to see legitimate title contenders and highly-ranked fighters compete against each other, rather than fights arranged primarily for their market appeal. This tension between commercial viability and sporting integrity represents a broader challenge in professional combat sports, where promotional companies must balance financial considerations with maintaining the competitive credibility that keeps true fans engaged.