What are the key digital marketing channels that businesses can use?

There are numerous digital marketing channels available, with the key being to select those that best align with your business goals. The most popular channels include search engine optimization (SEO), which improves website visibility in search results; social media marketing for brand awareness and engagement; and content marketing to attract and educate audiences. Other essential channels are pay-per-click (PPC) advertising, which offers immediate visibility through paid placements, and email marketing, which enables direct communication with customers. Selecting the right mix of these channels based on your specific business needs is crucial for developing an effective digital marketing strategy.