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What are the key techniques used for market research in federal contracting?

Federal agencies employ several market research techniques when preparing for procurement. They contact public and private sector experts to gain a comprehensive understanding of market capabilities. Agencies also publish formal requirements through RFIs (Requests for Information) and Sources Sought Notices, though these are often used interchangeably despite technical differences. Sources Sought Notices primarily identify potential small business sources, while RFIs seek technical information and solutions to specific questions. Other techniques include reviewing previous market research, searching government databases (like GSA Schedule and GWACS), consulting the SBA Directory, and engaging in interactive communications with industry and acquisition personnel. Agencies also strategically publish in trade publications relevant to their specific needs.

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Exploring Effective Market Research Techniques and Practices

How To Sell To & Win Federal Government Contracts ·5 months ago

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