How can startups effectively work with large corporations in the sugar industry?

Startups can effectively navigate relationships with large corporations by creating market pressure through product availability and consumer demand. As Eric Schmidt explains, rather than just engaging in prolonged negotiations, startups should focus on making their products commercially available in small quantities, creating a market pull that forces corporations to respond. The key strategy is generating consumer interest that creates urgency - when customers begin asking "Why can't I have this product now?", especially for solutions addressing major health concerns like sugar consumption and obesity, corporations feel pressured to act. This approach circumvents the culture clash between fast-moving startups and slow-moving corporations, some of which, as Baniel points out, are so traditional they may not even have websites.