How is VISA's Saksham Program empowering women entrepreneurs in India?

VISA's Saksham Program empowers women entrepreneurs through three key pillars: social and financial inclusion, livelihood promotion through entrepreneurship training, and social empowerment via self-help groups. The program has successfully reached over 10,500 women across India, exceeding their initial goal of 8,500 women-led businesses. Starting small in 2019 with just 20 women, it now helps women overcome barriers like early marriages, lack of vocational training, and limited financial resources. These entrepreneurs gain practical skills, market access, and confidence, transforming them into leaders and role models in their communities. The program's impact earned it a Jury Choice award at the ICC Social Impact Awards 2023-24 for promoting gender equality and women's empowerment.