Why is email marketing important for building relationships with audiences?

Email marketing is a powerful way to nurture and create relationships with audiences over time because it reaches them directly in their personal inboxes. Unlike other digital spaces, email remains a guarded personal domain that people still value, making it uniquely effective for connection. By delivering personalized emails with useful content and targeted campaigns, businesses can establish meaningful relationships with their audience. This approach not only builds trust but also increases conversions for products and services over time, making email marketing a critical component of an effective digital strategy.