Email Marketing Strategies: Building Relationships and Increasing Conversions

In this video, digital marketing strategist Lori dives into the essentials of email marketing, a critical component of digital marketing strategies. She emphasizes how email marketing fosters relationships with audiences and drives conversions by delivering personalized content directly to inboxes. Lori explains the email marketing process, from understanding your audience to crafting engaging email marketing content. Viewers will gain valuable insights into how to start with email marketing, what it entails in today's digital landscape, and how it can significantly help businesses connect with customers effectively. Tune in for practical tips on leveraging email marketing to enhance your overall digital marketing efforts and achieve measurable business outcomes.