How can businesses effectively grow and succeed online?

Businesses succeed online by understanding and testing their market response. Rather than assuming a product or service will work, entrepreneurs should validate through test marketing first. If customers respond well, expand the offering; if not, adjust accordingly. Business is fundamentally customer-based, requiring entrepreneurs to meet customers where they are post-COVID. Success comes from understanding your audience, providing value upfront (like free webinars), and building trust before selling. The market's response is the ultimate indicator of a business model's viability in the online space.