What are effective strategies for LinkedIn sales messaging?

Effective LinkedIn messaging starts with keeping messages short (under 300 characters) and leading with pain points rather than product features. Sales professionals should add value before asking for time, focusing on prospects' challenges instead of pitching products immediately. Using tools like Magical helps create personalized templates for different personas, allowing customization while maintaining consistency. When connecting, highlight mutual connections and reference industry-specific pain points that resonate with the prospect. Remember to gauge interest before requesting meetings, and make relationship deposits before attempting withdrawals - providing value first creates receptivity to future conversations.