What problem do Democrats have with their messaging according to Doug Jones?

According to Doug Jones, Democrats have failed to keep up with modern technology to effectively disseminate their messages. He argues that while Democrats are accomplishing good things, they are being defined by right-wing voices because they aren't adequately communicating their achievements to the public. Jones humorously disagrees with Jesse Waters' assessment that Democrats are using 1990s technology, suggesting they're actually using even more outdated "1890 technology." This technological gap has resulted in Democrats' inability to control their own narrative, allowing conservative commentators to define their policies and initiatives instead.