What is the main problem with Democratic messaging strategy according to Doug Jones?

According to Doug Jones, Democrats have failed to adapt to modern communication technology, still using outdated methods from the '1890s' rather than the '1990s' as criticized. The party is not reaching people where they consume information today, as many have tuned out of traditional news and politics altogether. Jones emphasizes that while Democrats can discuss messaging strategies extensively, it won't matter until they start engaging with disengaged voters through contemporary platforms. The failure to modernize communication has allowed the Democratic brand to be defined by right-wing voices, making it 'somewhat toxic' to potential voters who get their information from non-traditional sources.