What are the massive financial stakes involved in modern combat sports promotion and fighter matchmaking?

The combat sports industry operates on an enormous financial scale, with discussions involving figures as high as $4 billion highlighting the massive economic stakes at play. These astronomical sums reflect the significant investments required for major fight promotions, pay-per-view events, and securing top-tier fighters like Khabib Nurmagomedov. Joe Rogan's analysis reveals how these financial pressures shape the sport's landscape, influencing which fights get made and how fighters are positioned in the market. The emphasis on viewing elite fighters like Khabib as genuine top contenders, rather than getting caught up in complex promotional schemes, suggests that authentic talent recognition should drive the biggest financial opportunities. This financial reality creates both opportunities and constraints for fighters, promoters, and the sport itself, ultimately determining which matchups fans get to see and how the combat sports entertainment industry continues to evolve.