What online advertising tools can businesses use to connect with potential customers?

Businesses can leverage several key online advertising techniques to connect with potential customers who are actively searching for their products or services. These tools include search engine optimization (SEO), pay-per-click (PPC) advertising, and social media targeting. Through these digital marketing approaches, companies can effectively reach their target audience at the moment they're expressing interest. This active connection is particularly valuable as it allows businesses to engage with customers during their search process, creating timely and relevant touchpoints that can lead to higher conversion rates.