What message is DHS Secretary Kristi Noemi delivering to potential illegal immigrants?

DHS Secretary Kristi Noemi is delivering a clear, stern warning to those considering illegal entry into the United States. Her message emphasizes a three-part consequence: those who enter illegally will be caught, removed from the country, and permanently barred from returning. The Secretary contrasts this strict enforcement approach with a message about lawful immigration, stating that following legal pathways leads to opportunity, while breaking immigration laws results in serious consequences. This messaging is part of a broader ad campaign aimed at deterring illegal immigration by communicating the Trump administration's enforcement priorities.