Why is brand important in software development?

Brand represents the promises you make to customers and is one of the most overlooked elements when creating software companies. Initially, product decisions drive your brand (whether you're developer-friendly, social, fast, simple, or powerful), but later your brand drives product decisions. A strong brand can extend to match your future ambitions, allowing growth beyond initial offerings while maintaining identity. When naming your product, ensure it's distinct, resonant, relevant, and has longevity to support your company's evolution and expansion goals.