What strategy are Democrats pursuing to counter Joe Rogan's media influence?

Democrats are gathering their wealthy allies and left-wing influencers to create a progressive counterpart to Joe Rogan. According to the clip, representatives from Soros Fund Management and the company behind the Obama Pod Bros are collaborating to essentially 'Frankenstein themselves a left-wing Joe Rogan' to improve their media presence. This initiative appears to be a response to the Democrats' current media approach that is reportedly underperforming compared to conservative alternatives. The strategy reflects concerns within the Democratic party about their messaging effectiveness and ability to connect with broader audiences.