Why are Republicans more effective than Democrats in their immigration messaging, and what should Democrats do differently to improve their political position on this issue?

According to the political representative, Republicans have successfully dominated immigration discourse by maintaining a unified, consistent messaging strategy while Democrats have failed to present a cohesive counter-narrative. Instead of highlighting positive aspects of immigration, such as the $100 billion in annual tax contributions from undocumented immigrants, Democrats have adopted a defensive posture and often apologize for immigration policies. The representative argues that Democrats should shift to offense by emphasizing fact-based messaging about immigrants' economic contributions and Congress's failure to create legal immigration pathways. This approach would prevent Republicans from successfully criminalizing border crossers and would better serve Democratic electoral interests. The core issue identified is that Democrats lack strategic messaging unity, allowing Republicans to control the narrative on this politically crucial topic that significantly influences voter perceptions and electoral outcomes.