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What has become more valuable than problem-solving in modern business?

According to Daniel Pink, problem-finding has become more valuable than problem-solving in today's business environment. While accessing information is no longer a significant advantage, the ability to curate, filter, and synthesize information to detect patterns has become crucial. Pink emphasizes that professionals are most valuable when they can identify problems customers don't know they have or when customers misunderstand their own challenges. This shift represents a move toward 'clarity' as a premium skill - helping others see their unarticulated problems rather than just solving obvious ones. This problem-finding approach makes professionals more useful and valuable in an information-rich world.

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Daniel Pink Discusses the Importance of Problem Finding Over Problem Solving in Business

Knowledge at Wharton·6 months ago

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How has the sales process evolved from selling solutions to selling insights?

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