Why are Democrats seeking to create a new media ecosystem despite their existing media dominance?

Dana Perino questions the Democrats' rationale for creating a new media ecosystem when they already dominate the existing one. She points out the apparent contradiction in this strategy, stating, 'They already own the entire media ecosystem.' Her critique suggests that Democrats might be indirectly acknowledging that their current media approach is failing or 'dying,' which would explain their desire for something new. This insight highlights a potential admission of weakness in their communication strategy, despite their widespread media presence and influence.