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How did young girls react to Nike's feminist ad campaign?

According to Ben Shapiro, when he watched Nike's feminist ad campaign with three girls between the ages of 10 and 13, they laughed out loud and thought it was stupid. The girls were confused by the ad's premise that women are constantly being told they can't succeed. Shapiro notes that unlike Nike's previous campaigns featuring transgender athletes, this ad focused on actual women athletes, but still failed to resonate with its intended audience. The young viewers couldn't relate to the ad's narrative of overcoming stereotypes, finding the messaging absurd rather than empowering.

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Critique of Nike's Feminist Advertising and Its Reception

Ben Shapiro·8 months ago

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