What is Joe Rogan's main concern about current fight promotion and matchmaking in combat sports?

Joe Rogan expresses significant frustration with the current state of fight promotions, highlighting a fundamental disconnect between what fans want to see and what promoters are delivering. His primary concern centers on the influence of commercial interests over authentic matchmaking, where fights are structured primarily to "sell paper" rather than create genuinely compelling matchups. Rogan emphasizes the complexity of boxing politics and how promotional interests often overshadow fan expectations. He advocates for more transparency and honesty in the matchmaking process, suggesting that the industry should prioritize creating exciting, authentic fights that fans genuinely want to see. His critique underscores the tension between commercial viability and sporting integrity in combat sports promotion.