How should you structure persuasive emails to potential clients that demonstrate your expertise and value?

When writing persuasive emails to clients, begin with a personalized subject line that includes the company name to establish authenticity and avoid looking like spam. In the email body, first demonstrate knowledge of their business by referencing their product or website, showing you've done research. Then identify a specific problem they have (like UI issues) and demonstrate your expertise by providing concrete examples, possibly with a Loom video showing potential improvements. Finally, include your credentials and focus on their needs rather than yourself throughout the communication. This approach positions you as a knowledgeable solution-provider rather than just another solicitation.