How can you effectively find and contact people who are most likely to support your brand?

The most effective approach is to start with your closest relationships. Begin by identifying who you communicate with most frequently - reviewing text messages can serve as a filter to determine your closest friends and family members. These 10-50 people are most likely to become evangelists for your brand and actively support your initiatives. After establishing this core group, you can expand to a broader network of 100-200 regular contacts. This strategy makes sense because those with whom you have the strongest relationships are naturally more inclined to help promote your brand. Personal connections are the foundation of effective brand evangelism.