Why might sugar companies oppose the use of Miracle Fruit as an ingredient?
Sugar companies would likely lobby against Miracle Fruit because it has the potential to significantly reduce sugar dependency in food products. The fruit's remarkable ability to make sour foods taste sweet threatens the sugar industry's market position, as consumers could potentially satisfy their desire for sweetness without adding sugar. As Mike mentions in the clip, this opposition is 'just a theory,' but it makes logical business sense. If Miracle Fruit became widely used as an ingredient, it could disrupt the sugar market by offering an alternative way to experience sweetness, ultimately decreasing sugar consumption and affecting sugar companies' profits.
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Controversy Regarding Miracle Fruit and Sugar Industry
Law By Mike·8 months ago