How does Metricool differ from traditional social media management tools like Buffer?

Unlike Buffer which mainly focuses on organic content, Metricool provides an integrated approach for managing both organic posts and paid advertising campaigns. It allows users to run and track Facebook, Google, and TikTok ads directly from its dashboard, eliminating the need to switch between multiple platforms. Metricool's comprehensive analytics go beyond basic metrics, offering detailed audience insights, competitor tracking, and AI-powered features such as best times to post. The platform also includes a drag-and-drop scheduling calendar for planning content weeks in advance and Auto Lists for recycling evergreen content automatically, saving time and maximizing engagement.