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What is Zeekr's strategy for international markets in the current year?

Zeekr's current year strategy is to focus on markets they have already entered rather than rapid expansion into new territories. The company recognizes that building a positive customer experience requires significant resources and patience, making this a deliberate approach to international growth. This strategy aligns with China's broader economic approach of reducing reliance on the US market, as exports have been a bright spot for China's economy recently. Despite challenges like US tariffs and EU investigations mentioned in the context, Zeekr is prioritizing quality customer experiences in established markets before further expansion.

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02:31

From

China's Strategy for Global Market Focus

Al Jazeera English·8 months ago

Answered in this video

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00:11

What are some features of the Zeekr factory in China?

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00:23

How have electric vehicle sales in China changed and what is the expected market growth by 2025?

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00:17

What are the three priority areas designated as key drivers of economic growth in China's automotive industry?

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00:24

What tariffs and taxes have been imposed on Chinese electric vehicles by the US and EU?

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00:14

What markets are considered promising for Zeeko, and what are their current international sales figures?

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