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What is Zeekr's strategy for international markets in the current year?
Zeekr's current year strategy is to focus on markets they have already entered rather than rapid expansion into new territories. The company recognizes that building a positive customer experience requires significant resources and patience, making this a deliberate approach to international growth. This strategy aligns with China's broader economic approach of reducing reliance on the US market, as exports have been a bright spot for China's economy recently. Despite challenges like US tariffs and EU investigations mentioned in the context, Zeekr is prioritizing quality customer experiences in established markets before further expansion.
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China's Strategy for Global Market Focus
Al Jazeera English·8 months ago
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