What changes has Cape May implemented to attract more tourists?

Cape May has launched the 'Cool Cape May' marketing campaign to rejuvenate tourism, drawing on a slogan that dates back to 1896. As part of this initiative, the town has relaxed several regulations, including opening more beaches for kayaking and adding a five-minute grace period at parking meters. Most notably, Cape May has lifted its 30-year ban on men wearing speedos or skin-tight bathing suits, which has become a significant talking point in the campaign. These changes reflect the town's effort to balance its historical charm with modern appeal to attract visitors while maintaining its identity as a 'cool' destination.