What challenges do fight promoters face when arranging matchups that satisfy both business requirements and fan preferences?

Fight promoters often face a difficult balancing act between creating exciting matchups that fans want to see and arranging fights that will generate maximum revenue and "sell paper" (pay-per-view buys). The business side frequently takes precedence, leading to promotional decisions that may not align with what hardcore fans or even commentators prefer. This tension highlights the commercial nature of modern MMA, where financial considerations can override sporting merit or fan excitement. Promoters must consider factors like marketability, star power, and potential revenue when booking fights, sometimes resulting in matchups that prioritize business over pure sporting competition. The complexity of fight promotion involves navigating multiple stakeholders' interests while ensuring profitability, making it challenging to satisfy everyone involved in the sport.