Brian Hanson Discusses Branding Evolution and Niche Targeting for Law Firms

In this insightful episode of the Smart Business Revolution podcast, Brian Hanson, founder of Rocket Pilots, shares his journey of pivoting from a diverse agency model to specializing in law firm marketing. He discusses the significance of a solid rebranding strategy and how a focused approach has led to enhanced success for his clients. With valuable insights into the evolution of digital marketing and the importance of deep specialization, Brian offers tips on navigating the challenges of branding and marketing in the legal sector. Tune in to learn the keys to effective brand evolution and the impact of niche targeting on business success.