How did Brian Hanson pivot his marketing agency to focus on law firms?

Brian's agency initially worked with diverse industries including assisted living communities, addiction recovery facilities, and home improvement companies. After experiencing the challenges of serving too many different audiences, he analyzed their results and found they were getting better outcomes with law firms. This led to a strategic decision to rebrand, narrow their client focus, and reduce their service offerings. The pivot allowed his team to deliver services with absolute excellence by developing deep expertise in the legal market rather than spreading themselves too thin across multiple industries.