Brian Halligan Discusses the Shift from Sales Funnels to Flywheels in Marketing

In this insightful presentation, Brian Halligan, co-founder and CEO of HubSpot, explores the crucial shift from traditional sales funnels to modern flywheel models in marketing. Halligan emphasizes the importance of applying force to your flywheel for business growth and highlights key marketing stages that drive results, including the emerging significance of customer delight. Drawing on his experiences, he illustrates how successful businesses today must embrace word-of-mouth influence and customer trust to thrive. This engaging talk offers valuable insights for marketers seeking to adapt their strategies in an evolving landscape, ensuring they remain competitive and effective.