What approach should entrepreneurs take when starting a business: follow passion or solve business problems?

Bret Taylor suggests both approaches have merit depending on your goal. For passion projects, he enthusiastically encourages following your interests regardless of what others think, noting that many groundbreaking ideas weren't initially believed in (like Gmail). However, if you're aiming to build an enduring, venture-backed company, Taylor emphasizes the importance of solving significant business problems. The key distinction lies in your ultimate objective - personal fulfillment versus creating a lasting enterprise.